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Typography
At the heart of the identity is a unique typographic voice. Type influences the tone of language and brand expression.
Typeface
Söhne Kraftig by Klim is a bold, sturdy sans-serif typeface inspired by classic neo-grotesque designs, particularly Helvetica's robust forms. It balances geometric precision with subtle humanist elements, offering a clean, impactful visual presence.
Uppercase
abcdefghijklmnopqrstuVwxyz
Lowercase
abcdefghijklmnopqrstuVwxyz
Numerics & Symbols
1234567890
()&?!.,:;-_”/
Weights
Type weight helps differentiate between different pieces of information, create contrast, and establish hierarchy. Only use the following.
Primary
Kräftig
Secondary
Halfbett
Tertiary
Buch
Quartenary
Leicht
Leading
Type weight helps differentiate between different pieces of information, create contrast, and establish hierarchy. Only use the following.
Headlines at 88%
Kräftig
Titles at 96%
Halfbett
Tertiary
Buch
Quartenary
Leicht
Restrcitions
Do not diminish the typographic voice. Avoid the following treatment.
Do not outline text
Do not set type in all caps
Do not set in all lowercase
Do not set type too small
Do not use low contrast combinations
Do not use unapproved typefaces
Do not use effects
Do not justify type
Do not centre align type
Do not right align type