Grassland Ventures is a software development company that partners with both startups and mature companies to build custom and modern technology products.
The looptail âGâ is used as an alternate mark for the brand. It is inspired by the typographically varied version of the letter g. It is created with a circle and rectangle to make up its upper and lower half respectfully to represent both creative and logical work.
Grassland Ventures uses Beausite Classic, a neogrotesque typeface designed by Yassin Baggar at Fatype.
All text within the brand is set in the medium weight of Beausite Classic.
Black
HEX
RGB
CMYK
PMS
#000000
0/0/0
0/0/0/100
000 C
White
HEX
RGB
CMYK
PMS
#FFFFFF
255/255/255
0/0/0/0
Bright White
Green
HEX
RGB
CMYK
PMS
#01964D
1/150/77
99/0/49/41
347 C
Yellow
HEX
RGB
CMYK
PMS
#EFBB04
239/187/4
0/22/98/6
123 C
Red
HEX
RGB
CMYK
PMS
#EC431E
236/67/30
2/89/100/0
2028
Blue
HEX
RGB
CMYK
PMS
#007FE2
0/127/226
100/44/0/11
2727 C
In smaller settings such as social profiles and favicons, the Looptail icon is used.